Companies play a central role in the ecological transition. For this transformation to be effective, teams must first understand the issues, share a common culture, and take ownership of the available levers for action.
This is where environmental awareness in the workplace becomes truly meaningful. Through collaborative and accessible formats, it becomes a structured tool that is both educational and empowering.
Faced with the climate emergency, companies are being called to rethink their role. Beyond economic performance, they now have a key part to play in the ecological transition.
In an op-ed published by Ouest-France, several public figures called for us to "relearn how to think together," highlighting the importance of collective reflection in addressing environmental challenges.
In this context, environmental awareness and collective intelligence workshops have emerged as effective tools for initiating change. They engage teams, clarify key issues, and encourage action.
An op-ed to spark a collective dynamic
In the Ouest-France op-ed, prominent figures from the scientific, nonprofit, and business worlds — including Valérie Masson-Delmotte, Cédric Villani, and Matthieu Dardaillon — called for us to "relearn how to think together." They emphasized the urgency of creating spaces for dialogue to collectively address major ecological challenges.
The article advocates for a transition driven by collective intelligence. The signatories stress the importance of tools like "fresks," which help people grasp the complexity of climate and biodiversity issues while encouraging engagement.
Workshops designed to understand, cooperate, and transform
Formats like the Climate Fresk, the Biodiversity Fresk, and 2tonnes have become widely used in companies as effective educational tools. In just three hours, they help participants understand the causes and consequences of environmental disruptions using a collaborative, interactive approach.
Based on reliable scientific data (IPCC, ADEME, UN), these workshops foster dialogue, promote ownership of the topics, and spark the desire to act. Through active pedagogy — card-based activities, discussions, and scenario building — they offer an engaging experience that deepens understanding and retention.
A strategic lever for companies
Integrating environmental awareness into a company’s CSR strategy is not an accessory initiative, but a true lever for transformation. It helps develop a more responsible corporate culture by aligning everyday actions with the environmental values upheld by the organization. It also unites teams around shared objectives, creating a common language and reinforcing a sense of belonging.
Tangible benefits for companies
When a company implements a structured awareness approach, the results are quickly felt. Employee engagement is strengthened, as each person gains a better understanding of the purpose behind the actions taken. It also improves team cohesion by encouraging cross-functional dialogue and creating space for new ideas to emerge.
Awareness activities to engage all profiles with Act!
Effective awareness-building requires formats that are tailored to different profiles and company realities. Act! with Surfrider offers a diverse range of awareness activities combining education and action: fresks, escape games, conferences and masterclasses, quizzes, awareness stands and waste collection events. These engaging, accessible activities help teams better understand key issues while boosting involvement. They can be delivered in Paris, Biarritz, or directly on company premises, and integrate easily into CSR days or corporate seminars while remaining grounded and impactful.
A long-term awareness strategy: our programs
For awareness to be effective, it must be part of a continuous approach. Act! with Surfrider offers environnemental training programs with progressive steps: introductory workshops to discover the issues, practical field experiences, followed by group reflection and engagement. This structure encourages action at both the individual and collective levels. In a context of high societal expectations, these programs help companies demonstrate sincere commitment. They strengthen the consistency between messaging and actions while enhancing employer branding.
Training your teams on CSR and environmental issues
As a Qualiopi-certified training organization (under the "training action" category), Act! with Surfrider supports companies in their environmental awareness and CSR training efforts. We offer four company-focused environmental training programs aligned with Surfrider’s core themes: climate, ocean, waste management and treatment, and plastic pollution. These trainings are specifically designed to engage employees over the long term around ecological transition.
Companies have a central role to play in the ecological transition. By integrating environmental awareness into their CSR strategy, they become key players in driving change while amplifying their social and environmental impact.
