For the second year in a row, we have carried out an impact measurement for our activities carried out in 2022 within Act! (formerly called the JSE). Thanks to two questionnaires sent to participants (more information on our methodology in our blog article on impact measurement 2021), we can determine whether Corporate Awareness Activities have a real impact on participants activities.
In 2022, Act! with Surfrider continued its mission: raising awareness among corporate employees about environmental challenges through dedicated Awareness Days (JSE) held in companies. The goal: to spark collective awareness and equip each participant to take action, both at work and at home.
“Driving behavioral change at home and in the workplace, for every corporate employee, by informing them about environmental issues, raising their awareness of civic responsibility, and providing them with tools to act.”
Out of 2,955 participants in JSE activities during 2022, 514 people responded to our post-activity surveys — a response rate of 17.5%. These responses are essential for measuring the effectiveness of our actions and improving our educational formats.
Participants rated the activities very positively:
Following the activity:
One month after the activity:
We assessed the gap between intention and action by comparing participants’ initial intentions with actual behavior one month later.
Among the most adopted eco-actions:
We also looked at how participants engaged with Surfrider after the activities:
The results show that JSE activities are far more than just isolated workshops. They act as a tangible driver of awareness and action, both individually and collectively.
