Since 2021, we've been conducting an impact survey among Act participants. We're looking to find out what impact we're having on participants' consumption habits, engagement and experience sharing. Find out the results for 2023!
For example: 66% of participants wanted to become more involved in their company's CSR/sustainable development approach after the activity with Surfrider.
Our initial hypotheses are that participants in Act with Surfrider corporate activities :
And as a secondary hypothesis, we assume that participants:
Scope of the study
We collected data throughout 2023, during 141 activities undertaken for a beneficiary public of 4353 participants. This represents 73% of the activities carried out over the period, and 40.2% of the total number of participants. Of these 4353 participants, we had :
The results are therefore quite representative for all activities taken as a whole.
Changing consumer habits
In the graph below, here's a breakdown of the eco-gestures that participants say they already do, don't plan to do, or will do thanks to the Surfrider activity.
Here we can see that a large proportion of participants already carry out a number of eco-gestures in their daily lives (in yellow), including: buying or bringing a mug to work (90%), buying or systematically using a water bottle (84%), and reducing clothing consumption (76%).
The eco-gestures selected after the Surfrider activity (in blue) are mainly: get involved in the associative world, reduce single-use plastic packaging, and buy in bulk. This is consistent with our key messages in the awareness-raising speech.
On the other hand, it's interesting to see that some participants don't intend to do certain eco-gestures (in green): get involved with associations (48%), buy in bulk (23%), opt for soft mobility (21%). These actions are among the most demanding in terms of available time and organization.
ONE MONTH AFTER THE ACTIVITY, WHAT'S REALLY HAPPENING?
A majority of respondents (75%) had the intention or desire to change certain consumption habits to move towards a "zero waste" approach following the activity.
One month later, only 38% had changed their consumption habits (answers "yes, absolutely" and "yes, rather"). There's a (normal!) drop-off between intention and concrete action. Are there several reasons for this? Either participants haven't yet had the time to implement new consumption habits; or they no longer intend to do so, for various reasons (organization, logistics, lack of time, motivation, etc.).
WHAT ACTIONS ARE THEY TAKING?
As with the same question in the T1 questionnaire, we can see here that a large proportion of participants are already carrying out a number of eco-gestures in their daily lives (in green).
However, the impact of Surfrider's actions is not negligible:
=> 63% of T2 respondents implemented at least 1 eco-gesture after their Surfrider activity.
The eco-gestures that were implemented after the Surfrider activity are mainly: buy in bulk (27%), reduce single-use plastic packaging (21%), systematically buy or use a water bottle (21%).
However, there is a fairly significant drop-off when it comes to taking action for involvement in associations, repairs, local consumption and soft mobility.
We added a new question in 2023, with very encouraging results: 66% of participants wanted to become more involved in their company's CSR/sustainable development approach after the activity with Surfrider.
Involvement with Surfrider
The majority of respondents stated that they intended to commit to several solutions, and fewer than expected actually committed one month later. The only higher-than-expected action was to participate in or organize an Ocean Initiative (OI), which is rather surprising.
Otherwise, 12.4% followed Surfrider on the networks, compared with 26.9% who intended to do so. 4.4% downloaded the Ocean Zero app, versus 13.8% who intended to do so. None became volunteers, compared with 3.5% who intended to do so.
Sharing experience
Do participants in Act activities share the experience / talk about the activity carried out with Surfrider with those around them? => Yes for 94.3%!
Do participants in Act activities share their new knowledge with those around them? => Yes for 85%!
And 89.4% of those who have shared feel that it has had a positive impact on those around them!
We can say that we have validated our initial hypotheses, except for the ambitious hypothesis H2 (participants have a positive change of behavior for the environment after the activity by having modified at least 3 consumption habits after the activity) since we have an average of 1.35 ecogestures carried out by participants since the activity with Surfrider. So, concrete, long-term action remains to be seen.
However, this confirms the positive impact of Act as a lever for awareness-raising and action towards a more ecological lifestyle!
