The 2025 Year of the Ocean offers companies a valuable opportunity to act for ocean preservation. More than ever, CSR strategies must include marine protection to address ecological urgency and meet growing expectations from stakeholders. Here's how your organisation can take meaningful action, raise awareness, and integrate ocean-related issues into your CSR commitments.
Why ocean preservation is essential in CSR
Incorporating ocean preservation into a CSR strategy is not just symbolic. It’s a concrete approach that contributes to reducing a company’s overall environmental impact. It also meets the expectations of increasingly eco-conscious consumers and investors.
Concrete actions for businesses
For companies, this means rethinking everyday practices. This may involve limiting single-use plastic, improving waste management, or adopting more environmentally friendly transport solutions. Engagement also extends beyond internal actions—it includes the supply chain and partnerships.
Many companies are already leading the way. From innovative start-ups designing eco-designed materials to major corporations drastically cutting their carbon footprint, initiatives are growing rapidly.
The importance of employee awareness
Raising awareness among employees is a powerful way to establish lasting eco-friendly practices. By better understanding environmental challenges, each team member can become an agent of change—both professionally and personally.
Varied formats for lasting impact
Awareness activities go far beyond theoretical presentations. They can take the form of interactive workshops, organised waste collections to show pollution's real-world impact, or immersive escape games. These experiences foster both awareness and team cohesion.
Act! with Surfrider supports businesses in this process. By offering tailored programs adapted to each organisation’s needs, we help turn awareness into concrete, measurable action. It’s not just about understanding the issues—but about taking active steps to protect the Ocean.
As part of the 2025 Year of the Ocean, corporate awareness activities take on even greater meaning. Act! with Surfrider offers various formats to engage your teams around marine challenges:
These activities are powerful tools for turning awareness into real engagement within companies.
Why offer training on ocean-related issues?
To act effectively, one must first understand the causes, impacts, and available solutions related to ocean preservation. Training is a powerful tool to equip employees with reliable knowledge, critical thinking skills, and action-oriented strategies tailored to their business context. It also strengthens the company’s long-term commitment to sustainability.
Tailored training for corporate needs
Act! with Surfrider offers four in-person training modules, led by experts, covering key environmental topics:
These sessions are interactive, collaborative, and accessible to all levels—from beginners to already-aware teams. The goal is to empower everyone to take action, based on clear knowledge and aligned with the company’s CSR strategy.
The 2025 Year of the Ocean provides a structured, visible framework for launching or strengthening corporate environmental commitments. By embedding marine challenges into their CSR strategy, companies address both direct impact and collective culture.
When designed with relevance and adapted to real-world contexts, environmental awareness becomes a powerful lever for internal engagement.
At Act! with Surfrider, we believe every company can play an active role in protecting the Ocean—by empowering its employees to become informed and committed players in the ecological transition.
